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The 2016 Kia Optima is a Sight to Behold in Seoul Launch

Our favorite Korean automotive brand, Kia knows that great vehicles have the ability to move us--and we don't just mean in the physical sense of the word. No, it takes a very special kind of motoring experience for a driver or passenger to feel the elusive "it factor" that few vehicles are able to capture. Whether through evocative styling, adrenaline-inducing performance, or a next-level interior comfort, however, a very few percentage of cars are able to cater to the modern driver's desire to transcend the mundane nature that is the daily drive.

Judging by this clip featuring the Seoul-based launch of the new Kia Optima, we think it goes without saying that this is one vehicle that's sure to come equipped with the ability to stir our very souls. Take a look:

The new Optima, also known as the K5 in Korea, is certainly taking the baton from its 2015 model-year sibling when it comes to shaking up the midsize sedan segment. Through market improvements both stylistically and in terms of technology, the new Optima promises to be even more exhilarating and refined than even before.

Stay tuned here on our Nemet Kia blog, as we will be sure to keep you updated on all things Optima!

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